For my graphic design course we had to choose a brand that we wanted to rebrand and repackage. I chose to do the OGX brand because they are an all natural company but their packaging was always to heavy on the text and I felt like it didn't convey the brand as much as it could. I specifically focused on the argon oil bottle because their sticker was transparent and had so much text that it was too small and hard to read. I wanted to add more of an illustrative factor and make it look fun but show off its natural ingredients.